I’m a consultant in organisational, brand and communication strategy; campaigning and fundraising; organisational, team and personal development.
I work directly with CEOs, Directors and other senior leadership and engage with staff and stakeholder teams.
I specialise in helping not for profit organisations and socially responsible businesses, in the UK and internationally, identify and address their underlying strategic questions and challenges.
This might include:
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Assisting in the creation of organisational strategy, brand and narrative and integrating them operationally into teams
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Building marketing, communications, fundraising, campaigning and audience engagement strategies and plans
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Audience research and analysis
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Auditing and evaluating current approaches and teams, including governance and accountability frameworks
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Developing team structures, project principles and operating models to deliver against strategies
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Identifying skills gaps and development needs, supporting targeted recruitment and providing team or individual mentoring
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Offering extra capacity and thinking space to CEOs, Directors and Boards.
Current and recent assignments include: Samaritans, Mind, Crisis, Dementia UK, Scope, Compassion in World Farming, Brian Tumour Charity, Southern Hospice Group, World Animal Protection, Alzheimer’s Society, Combat Stress, Humanimal Trust, MQ-Transforming mental health, Greyhound Trust, CLIC Sargent, Canal and River Trust, Shelter, Blind Veterans UK, Oxfam, Ramblers and the Chartered Quality Institute, Children in Wales and VSA.
I have spent 35 years working at the highest level with some of the UK’s leading not for profit, public and private sector organisations.
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I was deputy chief executive and director of marketing and campaigns for the RSPCA. Prior to that I established the NSPCC’s child protection consultancy between 2009 and 2012. From 2002-2009 I was director of communications for the NSPCC, where I was responsible for leading, integrating and coordinating the public face of the FULL STOP campaign.
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In my earlier career I worked in both commercial and charity roles. Prior to joining the NSPCC I was director of campaigns and communications at Action Medical Research, head of communications and advertising for Barnardo’s and spent five years at The Body Shop as international PR manager working closely with Anita and Gordon Roddick.
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I have held roles as Non-Executive Chair of Forster Communications, Chair of trustees of Charity Comms, the professional development body for communicators in the not-for-profit sector and member of the Cabinet Office Communications Evaluation Council. Other past roles include membersjip of the boards of the Foundation for Social Improvement, Chartered Institute of Public Relations (CIPR), the Child Exploitation and Online Protection centre (CEOP) and the UK Council for Child Internet Safety (UKCCIS).
I am currently Vice-Chair of the not for profit company Restorative Justice for All.
