I work directly with senior leadership to identify and address the underlying strategic questions and
challenges facing your organisation. Uncovering key insights and working collaboratively to develop
strategies, structures, teams and implementation solutions you, your teams and your stakeholders
believe in.
After nearly 30 years working at the highest level with some of the UK’s leading not for profit,
public and private sector organisations, I bring objectivity and common sense alongside a drive to help
organisations achieve and exceed their aspirations for social impact.
Strategic advice
Retained or ad hoc strategic advice for CEOs, directors or governing boards, with an emphasis on
corporate strategy, brand and narrative development, reputation management, stakeholder
engagement, marketing, communications and campaigning. Expertise in not for profit and corporate
sectors, with emphasis on achieving social impact.
Corporate strategic planning
Working with senior teams, trustees or engaging wider staff and stakeholder groups to create long term
strategies, objectives and outcomes; measurement and evaluation plans; risk and crisis planning;
stakeholder communication and engagement planning
Integration
Developing framework and strategy for integration of planning; delivery and evaluation across marketing;
communications, fundraising, policy and other activity within a clear brand framework
Brand Development
Development of brand framework, vision, purpose and values, corporate identity, positioning, key
message development, brand communications strategy; making the concept of ‘brand’ understandable
and accessible to whole organisations and stakeholders
Marketing, Communications, Fundraising, Campaign strategy
Working with (or without) corporate strategy to design marketing, communications, fundraising or
campaign strategies; audience analysis and engagement plans; integrated planning, delivery and
evaluation across all activity streams; crisis planning
Organisation design/Skills review
Working with CEOs or senior teams to review or design team skills and structures and operating models
to ensure organisations are fit for purpose to deliver agreed strategies and programmes
Personal Professional Development
Providing one to one personal development coaching/mentoring to individual briefs for senior staff
across leadership, fundraising, marketing, communications, campaigning and public affairs
